The Advantage Of Commercials :: essays research papers

The Advantage of Commercials     It began in the primal 1940s and to this day still is in many of ourlives, even more so then before. Its the TV that Im referring to. The TVstarted only as only musicals on it,. But eventually proceeded up to todaysoriented world, with movies, sports, and violence. Today more than 98% of allhouseholds have a TV. Over 75,000,000 of TV sets ar color. To how let loose ourlives depend on TV according to A.C. Nielsen, America watches more than 7 hoursper day. Many people say TV has many disadvantaged, analogous expensive commercializeds.For example, on 30 second commercials in the 1984 Super Bowl beat up approximately450,000 dollars. If you just side at the price it sounds costly, but in realityTV is one of the most cost-efficient media there is. non only is cost anadvantage of TV commercials, so are TVs touch on credibility, selectivity, andflexibility.     Television is powerful in may ways, mostly by ha ving the susceptibility tocombine all major medial into one media called commercials. TV commercials arelike direct mail because it comes directly to the consumer in his or her house.It is like the radio because TV has to have sound to make it powerful impact.It is too similar to print or newspapers because TV is able to show the harvest-timealone, in a setting, or in use. Finally, unlike any early(a) advertising vehicle,TV can portray the object in relocation while the other forms of media cannot.     TV is believable mostly because of the old of " seeing is believing" anthat is what TV does. Commercials have an unbelievable capacity to induce smell because of this old saying. The other major print that make TVcommercial believable is that the fakers make the commercials and A or the A+.What is meant by this is that when and actor uses a harvest-home on TV and has asatisfying look on his or her face, thats implying that the product is doingits job effectively. Also the actors can argue the product tooo Themost common way to prove a product worthyness, is to test it against a wellknown competitor. All of these ways make TV commercials not only genuinely believing,but also very persuading.     The next quality that TV commercials have is that the commercials areselective. Commercials can arrive at any target audience. For example, if acommercial is toward children, the commercial will be played in between afterschool programs that the children like. If commercial is tell towardhousewives, they will be played mostly during the midmorning and afternoon.