Marketing Strategy for a New Company Essay -- Business and Management

Marketing Strategy for a New Company Introduction I am making a marketing strategy for a non-existing Service. The service is going to be unique and very broad in the region of car services such as garages, repair and modifying services, selling cars and parts, and even entertainment including car shows and racing once or if the company expands. The service will also include a bar or social room. The service that will use the marketing strategy will be situated in Northampton; Northampton is situated in the centre of England and has been expanded rapidly into a city. The place in Northampton will be six fields because it has large room and has a main road through it, it also had buses going to and from it. I am going to use research on other similar existing services to get ideas and recognise competition. I have chosen a business in cars because it is a popular product and is quite stable. I also found a growing trend in Car modifications and a gap in the market; especially in the Northamptonshire area where my service is going to exist. The company will be focused most in the modification market since this is where a gap is. The service will be for people in the market aged 18 + since it covers a very wide range of car services but will mainly be aimed at 18-35 males since the characteristic of modification is more popular at a younger age range of males. The prices for my service will be at a price above average than what the market is...