Proctor and Gamble Essay -- Business Marketing Market Essays

Proctor and seek This paper will describe the four elements of the market mix (product, place, price, promotion). In addition, it will describe how each element is implemented within a specific organization and how the four elements relate to that organizations marketing strategy. The company employ in this example is both a product and service drive company and is in business for profit.The company chosen to demonstrate the marketing mix has been a leader in the industry for many days as well as an innovator in product publicise design. Starting out as a soap and candle manufacturer, much than earned their place in the market place. The company is Proctor and essay (P&R) and their earliest beginnings are rooted in strong family tradition and humility from the too soon 1800s. The Proctor and Gamble of today is far different than the base company operating in a global marketplace, in one hundred forty countries, distributing their products and services to consumers two bill ion times a day. With such hand-to-mouth(prenominal) beginnings and at the time of inception, their product was needless to say, unpopular. Soap in the early part of the nineteenth century was not on the priority total for consumers to spend their monies on. P&G depended heavily on their candle making but as the light bulb became more popular they right away realized that candles had become a thing of the past and quickly false their attentions to the soap business. With a few governmental contracts and some investors, t...