The Social Marketing Project in Bangladesh

 Problem Statement: As part of the tribe pick up condition program in Bangladesh, PSI introduced two products -Raja condoms and Maya contraceptive device pills. unalike traditional grocery storeing, PSI was involved in social selling. everyplace the time the sales of Raja increased hugely and we were productive in grabbing a major part of market sell in Bangladesh. plainly in fictional character of Maya the sales started declining later on a period. Even though we were exchange Maya at a cheaper price, the competitors with higher price became successful in the market. The profit bank earned by retailers and wholesalers was very graphic depression for Maya compared to similar products in the market so they did non promote sales of the product. introductory when Maya was introduced, it was a successful in terms of sales. But as time passed, people real various bad notions close the pill. They associated the pill with birth reckon, considered it as an inferi or drug beca office of its low price & ampere; the side effects caused by out-of-door factors were also related to to it. Even the doctors advised not to use Maya because they thought it to pay off side effects. Objective: Our main nonsubjective was to control the population explosion in less developed countries through ventilation of family planning information and product.

We were concentrating on the reduction of population in Bangladesh via two products- Raja condoms and Maya contraceptive pills. But over a period of time the sale of Maya got declined. So our sub purpose is to improve the sale of Maya with the help of naked as a jaybird market! ing strategies and thus improve the population control activities in Bangladesh. Comparison between Maya and Raja:The same marketing outline was used to promote Raja and Maya. But on that point were more or less factors which made these products distinct in nature. One was seen as an over the counter consumer product term the other was a the right way drug. In case of Raja the target consumers were men. And the products were readily getable in wholly the shops. So...If you want to get a integral essay, order it on our website: OrderCustomPaper.com

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