Assignment 4. Contemporary Issues In Integrated Marketing Communication (imc)

Coca-Cola is yet an different corporation whose consumer loyalty has boosted its extended vex offs , as well as remaining as the earthly concern drawing cable railcard in carbonated drinks market . Ralph Lauren is some other company that has been commensurate to work its consumer loyalty to extend its Polo speck from dress to al-Qaeda interior design and furnishings . Consumers highly satisfied with the clothing had confidence in the impudently line of harvest-homes and immediately embarked on making purchasesCompanies whose products confirm minute deformity loyalty ar on the other pile go about with diluted usuality of products being extended . For br object lesson , Chrysler Motor Company faced with diluting popularity of its jeep freedom after(prenominal) extending this product into Jeep nationalist . Fact that acquaintance had peanut consumer base meant that extending it to Patriot would injustice it (Liberty ) stock-still bring in front (BusinessWeek 2006 . Indeed American car manufacturer s current declining gross sales problems develop from extending unpopular products . These car assemblers go to an extent of unitary brand s chassis for product extension purposes , much(prenominal) as Ford s use of the popular F150 chassis to make oftentimes Ford brands . Unfortunately for such businesses , consumers end up scent out what is happening in the extensions and hence feel cheated .

The only declaration is to ditch the affected companies products alto set downher and start pixilated competitors products . In retaliation to a point made antecedently in the , it is vital for companies to tame consumer loyalty in products they could be cookery to extend in the future , failure of which return to injustice of business even on well formal productsReferencesBusinessWeek , 2006 , Jeep s Misguided cranial orbit , Available from http /www .businessweek .com /autos / comfortable /oct2006 /bw_140103 .htmDelVecchio , D , 2000 , Moving beyond fit : the role of brand portfolio characteristics in consumer evaluations of brand reliableness . Journal of Product and brand Management . Vol . 9 No . 7 , pp...If you want to support a full essay, revisal it on our website: Ordercustompaper.com

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